A generational pandemic and simultaneous awakening to systemic injustice. What is essential? Food. Medicine. Protest. This campaign brought together video, social, digital, and print; spreading nationwide. Linked to the Armanino Foundation, Hats Off generated over $100K to benefit those on the front line. American Advertising Award Silver.
Voiced by Conrad Ricamora from NBC’s How to Get Away with Murder, Hats Off honors those on the front line.
Our collective voice cries out for a better tomorrow.
With a website, film, radio, PR, and digital assets including profile photo frames, Instagram stickers, stories, and more.